How agencies get certified with Ingrid Partner Academy
Merijn van Zuidam
Anastasiia Starchenko
The Ingrid Partner Academy is Ingrid's certification program for commerce agencies, system integrators and consultancies. It trains partners to implement Ingrid or advise retailers on delivery strategy. Certified partners carry an official Ingrid badge and are recommended by Ingrid to retailers who need them, including deals Ingrid sells direct. The first certified Service Partner is Ask Phill, which led the Ingrid implementation for Patta.
Why are agencies adding delivery as a service line?
Delivery has moved from a back-office cost to a driver of conversion, margin and loyalty. 65% of shoppers abandon carts over delivery speed, cost or a lack of options. At the same time, 73% of retailers name rising delivery costs as a top challenge, and 41% offer free delivery mainly to stay competitive.
Those numbers turn into the questions retailers bring to their agencies: checkout drop-off, shipping costs eating into margin, WISMO ("where is my order") tickets and stock stranded in stores. Each one could be a project. Few agencies can sell delivery as a service with credibility today, which leaves room for the ones that build the expertise first.
What is the Ingrid Partner Academy?
The Academy is the certification stage of Ingrid's partner enablement. Partners join by invitation once they've completed Ingrid's platform and commercial fundamentals. Invitations are based on strategic fit and readiness rather than revenue tier.
Certification is earned on real work. Each track combines roughly four hours of live sessions with Ingrid specialists with hands-on practice, and ends with a real engagement with a retailer, reviewed by Ingrid. Partners can work through both tracks at the same time.
What are the two certification tracks?
The Implementation track is for agencies and system integrators that build. The Delivery Advisory track is for strategy, conversion rate optimization (CRO) and consulting practices that advise. Full Service Partner, which covers every Ingrid product, will follow as a later path for teams certified across the full stack.
Implementation track: Service Partner
The Implementation track certifies agencies to configure, integrate and launch Ingrid for retailers. It leads to the Service Partner badge.
Who it's for
Digital agencies and system integrators that build and run commerce stacks for retailers.
What partners sell
Ingrid configuration, QA and go-live, through to full-stack OMS, WMS and ERP rollouts and custom development.
How certification works
The track has five steps and about four hours of live sessions with Ingrid specialists.
- Kick-off and Checkout deep-dive (90 min): the certification path, ways of working in Ingrid's ecosystem and hands-on Checkout training.
- Module deep-dive (75 min): Tracking, Returns or TMS, ending with a mock project brief.
- Mock implementation: Checkout plus the chosen module, built on a test site and reviewed by an Ingrid specialist.
- Partner-led project: the team shadows one Ingrid-led setup, then leads its own while Ingrid checks the results.
- Certification: sign-off on retailer CSAT and the badge award.
Badge and product scope
The Service Partner badge always shows its product scope. Checkout is the required base, plus at least one module: Tracking, Returns, TMS (transport management) or In-store. A badge might read "Service Partner: Checkout and Returns", so retailers and Ingrid teams know what a partner can deliver. Full Service Partner, which covers every Ingrid product, will follow as a later path for teams certified across the full stack.
What the badge unlocks
Certified Service Partners can be brought in to implement Ingrid when Ingrid signs a retailer directly, even if the partner didn't introduce that retailer.
Delivery Advisory track: Delivery Advisory Partner
The Delivery Advisory track certifies consultancies to advise retailers on delivery strategy and optimization, without implementing. It leads to the Delivery Advisory Partner badge.
Who it's for
Strategy, conversion rate optimization (CRO) and consulting practices.
What partners sell
Delivery Experience Audits, ROI modeling, checkout and post-purchase optimization, and multi-market rollout strategy.
How certification works
The track has four steps and about four hours of live sessions with Ingrid specialists.
- Kick-off and audit methodology (90 min): the Delivery Experience Audit kit and the business case generator.
- Delivery economics and strategy (75 min): ROI modeling, carrier economics and multi-market rollout.
- Optimization plays (75 min): workshop facilitation and proven plays from Ingrid's install base.
- Advisory engagement: a real workshop, written strategy or optimization project with a retailer, followed by the badge award.
What the badge unlocks
Certified Delivery Advisory Partners become eligible for referrals to strategy and optimization engagements. Teams can work through both tracks at the same time and hold both badges.
Ask Phill, a commerce agency for Shopify brands, led the Ingrid implementation for Amsterdam streetwear brand Patta. Their team shadowed an Ingrid-led setup, then owned Patta's config, communication and go-live while Ingrid reviewed the work.
Ask Phill earned the first Service Partner badge. The project shows the model the Academy is built on: a partnership that becomes a live retail customer, with the partner in the lead.
What does an Ingrid implementation involve?
Scope drives the effort, the team and the skills a partner brings. Each tier builds on the one before, so agencies can take on larger projects as more of their team certifies.
Standard (S/M): 30–120 hours
A Standard implementation runs 4 to 10 weeks. The core team is an Implementation Consultant, a Project Manager and a Frontend Developer. They cover e-commerce configuration, Checkout, the Returns portal and email integration.
Advanced (L): 150–300 hours
An Advanced implementation runs 10 to 16 weeks. It adds a Delivery Lead, a Solution Architect and a Backend Developer to the Standard team. The extra scope is API, webhook and middleware integration.
Enterprise (XL): 600–1,200+ hours
An Enterprise implementation runs 4 to 6 months. It adds a Program Manager, a Technical Lead and a Change Lead to the Advanced team. The extra scope is OMS, WMS and ERP integration and order orchestration.
How does Ingrid work with certified partners?
The Academy follows published rules of engagement. A partner that brings Ingrid into a deal has first right to the implementation and related services. When Ingrid sells direct, certified Implementation partners are eligible for that work too, including projects they didn't source. Ingrid sells the platform license, and all services revenue stays with the partner.
“We built the Academy so that every badge stands for work a team has already delivered with a retailer. Ask Phill and Patta show what that looks like in practice.”
— Merijn van Zuidam, Enablement Lead, Ingrid
The Academy starts with one retailer where your team and Ingrid can create measurable value together.
Want to partner with us? Find out more →
FAQs
Who can join the Ingrid Partner Academy?
Commerce agencies, system integrators and consultancies in Ingrid's partner program, by invitation. Partners complete Ingrid's platform and commercial fundamentals first.
How long does certification take?
Each track includes about four hours of live sessions. The full timeline depends on the practical work, because certification ends with a real retailer engagement.
Can a partner hold both badges?
Yes. An agency that both implements and optimizes can hold Service Partner and Delivery Advisory Partner badges.
Is certification linked to Ingrid's partner tiers?
No. Badges show what a partner can deliver and are separate from the Registered, Silver and Gold commercial tiers.
FAQs
What does Ingrid Platform do?
Ingrid is the leading delivery intelligence platform that helps retailers turn delivery from a cost into a commercial advantage. Its modular platform connects retailers, carriers and shoppers across the whole shopping journey — discovery, checkout, tracking, transport, in-store and returns — so every delivery decision drives conversion, margin and loyalty on top of fulfillment and logistics.
How is Ingrid different from other delivery and shipping tools?
Most tools own a single touchpoint: logistics-led platforms stop at booking and labels, and post-purchase tools only start after the sale. Ingrid connects carrier choice to conversion and margin, with built-in A/B testing to prove what works. It gives retailers flexibility, choice and control instead of a fixed, one-size-fits-all setup.
Who is Ingrid for?
Ingrid is built for mid-market and enterprise e-commerce and omnichannel retailers shipping across multiple carriers, markets or delivery methods. Typically heads of e-commerce, logistics and operations leaders who want to turn delivery into a measurable revenue and margin lever. Retailers like Paul Smith, NA-KD, Apoteket, Nordic Nest and Mint Velvet use it to raise AOV, lift conversion, cut delivery-related support, implement direct exchanges, and increase delivery profitability.
Why does delivery intelligence matter?
Product and price used to decide the sale; now delivery does, too. Shoppers increasingly choose by delivery availability — same-day, next-day, pickup or in-store — while AI shopping agents rank retailers on delivery signals rather than branding. Ingrid helps retailers adapt with personalized delivery experience from checkout to returns. Back-end delivery intelligence contains cost and increases revenue, so delivery becomes a competitive advantage.
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