Reports
Original research and industry benchmarks on shopper behavior, delivery and returns economics, Black Friday performance, and more. Data-led resources created by Ingrid to help e-commerce leaders make commercial decisions based on evidence.
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Peak Season Stress Test 2026
Black Friday and Cyber Monday don’t create new problems in a retailer's delivery setup, only reveal the ones that were already there, at a volume that’s eventually hard to ignore.
Black Friday E-commerce Tips for 2026
A full-funnel guide to Black Friday and BFCM preparation: platform speed, personalization, AI support, and delivery, from four retail tech experts.
Delivery Economics 2026
How retailers across the UK, Sweden, and the Netherlands are turning delivery into a revenue line and why it matters for what comes next.
