Ingrid raises a €21 million funding round led by Verdane

  • Over 85% of shoppers churn after a poor delivery experience.
  • Ingrid creates delivery experiences that fit people's lives. With over 130 million orders processed, Ingrid's AI and tech-driven platform is trusted by more than 250 retailers.
  • Ingrid continues expanding and has signed major brands and retailers such as Paul Smith, ME+EM, Sneakersnstuff, Estrid and Farmasiet in the last year.
  • The Verdane-led funding will enable the company to continue its international expansion across the Nordic markets, the UK and the Netherlands to become Europe's leading delivery experience platform.

Ingrid, the Sweden-headquartered leading delivery experience platform, has announced an oversubscribed €21 million funding round led by Verdane, the European specialist growth investor, alongside Schibsted Ventures, following previous investments in the company. 

Ingrid’s delivery experience platform connects retailers, carriers and consumers to create a better shopping experience. Ingrid optimises e-commerce delivery experiences for more than 250 global online retailers, processing over 40 million orders per year across over 180 countries and is building an increasingly international client lineup, with key recent customer wins including Paul Smith, ME+EM, Sneakersnstuff, Estrid and Farmasiet.

As retail has shifted online, it has created pain points for everyone involved including consumers, retailers and carriers. Delivery has proven to be one of the most impactful, and costly, stages of e-commerce purchases: over 85% of shoppers churn after a poor delivery experience (Ipsos study, 2022); and 53% of shipping costs come from last-mile delivery (EMarketer, 2023). Delivery is not just last-mile; the delivery experience spans the entire e-commerce customer journey. Ingrid’s solutions cover the end-to-end experience from online checkout to order tracking and returns, along with related operations, including transport administration and store-based fulfilment. 

With Ingrid, retailers can manage the delivery experience in a multi-dimensional environment including product-specific requirements, multi-channel and/or multi-market, and A/B test to optimise the consumer experience. Consumers receive personalised delivery options that fit their lives thanks to smart logic relying on AI that analyses location, timing, sustainability and more. This has proven to lead to higher on-site conversion rate, lower shipping costs and an increase in shipping revenue for merchants. Ingrid customers have achieved over 15% increases in conversion, 10% net delivery cost savings and 82% increases in shipping revenue.

Ingrid’s management team has partnered with Verdane to continue the company’s growth through international expansion and product development. Ingrid has also recently expanded its product portfolio through the acquisition of returns platform Turnr, announced in November 2023.

Piotr Zaleski, CEO and co-founder of Ingrid, said: “Everyone who has ever shopped online has had a bad delivery experience. Ingrid is here to change that. We’re entering a delivery-first era where delivery is no longer an afterthought. Product and price have traditionally been the two key decision drivers for consumers, but delivery is just as integral now. Retailers who don’t adapt to this reality will lose customers to competitors who provide personalised delivery via a wide network of well-known global players and hyper-local carriers. That’s where Ingrid comes in. We are positioned to drive fundamental change in the industry, helping mid-market and enterprise retailers create a delivery experience that drives purchases, customer loyalty and satisfaction.”

Björn Beckman, Principal at Verdane, said: “At Verdane, we are excited to strengthen our partnership with Ingrid – a company we deem to have category leader potential in the European Delivery Experience Software market. With its leading technology and innovative product suite covering the entire e-commerce consumer journey, Ingrid is well-placed to significantly improve the online shopping experience for merchants, carriers and consumers alike. As the preferred partner to growing tech-enabled businesses across Europe and with its extensive experience backing software businesses, Verdane is perfectly positioned to support Ingrid as it continues to grow its platform and scale its operations across Europe. We look forward to closely collaborating with Piotr Zaleski and his team on this journey.”

About Ingrid

The leading Delivery Experience Platform Ingrid was founded in 2015 with a mission to create deliveries that fit people's lives. Ingrid connects retailers, carriers, and consumers to help e-commerce businesses drive sustainable growth and give shoppers the power to personalize delivery and returns. The result is a better overall customer experience and greater efficiency for both the retailer and the delivery carrier. From product discovery to potential return, Ingrid’s product portfolio covers the full customer journey. With over 100 employees, Ingrid has offices in Sweden, Poland and the UK. Ingrid has processed more than 130M orders on its platform. Over 250 retailers use the service, including Paul Smith, ME+EM, GANT, Nudie Jeans, Samsoe Samsoe, NA-KD, and more.

About Verdane

Verdane is a specialist growth investment firm that partners with tech-enabled and sustainable European businesses. Verdane can invest as a minority or majority investor, either in single companies or through portfolios of companies, and looks to deploy inside two core growth themes; digitalisation and decarbonisation.  

Verdane funds hold over €6.9 billion in total commitments and have made over 400 investments in fast-growing businesses since 2003. Verdane’s team of over 140 investment professionals and operating experts, based out of Berlin, Munich, Copenhagen, Helsinki, London, Oslo and Stockholm, is dedicated to being the preferred growth partner to tech-enabled and sustainable businesses in Europe. 

Verdane is also a certified B Corporation, the most ambitious sustainability accreditation globally. The firm only backs businesses that pass its 2040 test, which indicates whether the company can thrive in a more sustainable future economy. 

Verdane is partly owned by the Verdane Foundation, which is focused on two areas: climate change and more equitable and inclusive local communities.

Improve your delivery experience

You’re one step away from scaling your business. Book a demo to find out more.