AI
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Profitability
Your most cost-efficient delivery options come first
Post by
Stephanie Branston
Date
March 4, 2026
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Delivery methods can now be ranked by cost and performance, ensuring the options shown at checkout reflect actual shipping economics rather than treating every method equally. Cost becomes a factor that actively shapes how delivery options are presented and what shoppers are most likely to choose.
This represents a shift from analyzing shipping performance after delivery to influencing it at the moment of purchase. Retailers can avoid absorbing losses on expensive delivery options while remaining competitive on the most cost-efficient ones. Conversion and profitability are balanced on every order.
Contact your Ingrid account manager to get started.
