Delivery intelligence platform Ingrid has announced a new strategic partnership with leading European checkout solution Kustom, a move that unites checkout and delivery in a shared data foundation. The integration combines Kustom’s checkout experience with Ingrid’s AI-powered delivery intelligence to reduce friction and boost conversions at the checkout.
Kustom drives best-in-class payment experiences and friction-free checkout encounters which drive conversions for 24,000 brands across 170 markets globally. The new strategic integration will see Ingrid’s delivery experience natively embedded into Kustom’s checkout experiences, offering dynamic and AI-powered delivery options, which serve responsive fulfillment times and carrier optimized pricing to shoppers in real-time.
By building live fulfilment flexibility directly into the checkout experience, the partnership helps retailers and brands answer growing customer demand for more dynamic delivery. Recent research by Ingrid of over 1,000 UK shoppers showed that dynamic fulfilment options are fast becoming a key conversion consideration. Six in ten (61%) consumers say responsive AI-led delivery options now ‘make or break’ their buying decisions, while a further 75% want fulfillment fees to be calculated based on real-time information.
“Delivery has moved from operational requirement to a strategic enable of CX within shopping experiences,” said Susanna Grill Erntell, CEO of Ingrid. “Our partnership with Kustom allows retailers to test, optimize and act on delivery data where purchasing decisions are actually made. This isn't just about offering more shipping options, but also about using sophisticated insight from our shared data layer to drive delivery personalization for every shopper, increasing conversion, improving margins and building long-term loyalty at each touchpoint."
Combining best-in-class payment orchestration through Kustom with Ingrid’s delivery intelligence allows retailers to boost conversions. And, by integrating fulfillment intelligence and personalization directly into the checkout flow, brands reduce data silos, enabling cross-domain analytics and enhanced personalization, tailoring delivery experiences profitably to each shopper.
"We built Kustom so retailers can focus on their business, not on connecting technology. That's why we gather market-leading functionality in an open ecosystem through partnerships,” Kamjar Hajabdolahi, CEO of Kustom, commented. “The deepened integration with Ingrid is a natural step to reduce complexity and strengthen business value for our merchants."
The partnership also opens up powerful post-purchase engagement opportunities for brands, with branded tracking, proactive fulfillment notifications and returns management all managed within the integration.
“By combining Ingrid’s delivery intelligence with Kustom’s payment experiences, retailers blend the two most decisive factors in online conversions, dramatically shifting the dial on sales, CX and shopper satisfaction," Grill Erntell added.
About Ingrid
Ingrid’s AI-powered delivery intelligence platform enables retailers to realise the power of delivery throughout the entire customer journey.
Its platform brings order to the complexity of delivery, analyzing millions of data points all the way from consumer behavior to carrier performance. It empowers retailers to convert with precision, engage at every moment of the customer journey, and optimize business impact, making sure shoppers come back for more.
With 300+ pre-built carrier integrations, including Royal Mail, DPD, Evri, and DHL, Ingrid gives retailers the flexibility to offer the right delivery options for every market while managing everything from one platform.
Trusted by 250+ leading retailers and brands, including Paul Smith, ME+EM, Ellis Brigham, GANT, OSPREY LONDON and NA-KD, Ingrid has processed over 200 million orders across 170+ markets worldwide.
About Kustom
Kustom offers the Nordic region's leading checkout solution and helps merchants across Europe grow through a conversion-strong solution that combines low complexity with high customizability.
By making the purchase experience smooth, transparent and adapted to local markets and customer preferences, Kustom contributes to stronger and more long-term customer relationships.
Today, Kustom has more than 24,000 connected merchants across 170 markets and has converted over 20 million end customers.
