Pricing experimentation paid off. Kronans Apotek eliminated low value orders that had a negative impact on profit margins — with a 14% reduction in conversion rate and 11% boost in net margin revenue — and helped their customers make more sustainable delivery decisions.
Profitable and sustainable
"We have been really good at optimising the delivery experience, from checkout to when the customer gets their products. We now also have phenomenal tools to reliably control the customer offer at all times based on our business goals."