Global commerce expansion
How UK brands can navigate internationalisation, tariffs, and localisation in 2025
Complex challenges, great opportunities
With US tariffs reshaping the global trade landscape and UK brands looking beyond domestic markets for growth, understanding the complexities of international expansion has never been more critical. Prepared by Ingrid, Global-e, and Swanky.
Adapt as you go
Brands that adapt to local markets rather than impose domestic strategies always outperform those that don't.
All eyes on tariffs
Whether you're an enterprise retailer adapting your growth or an emerging brand evaluating your first international move, this guide helps you address expansion as a long-term strategy rather than tactical market entries.
Internationalisation
The diverse potential for brands seeking to expand their global footprint and insights into which global markets show strong interest and may be worth pursuing.
Tariffs
Although changing tariffs represent potential temporary losses, today’s unfavourable conditions may benefit your business tomorrow.
Localisation
The brands that will thrive globally are those who recognise that each market requires thoughtful adaptation while maintaining core brand values.
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