What Black Friday winners are doing differently in 2025?
Four retail tech experts share their top advice to help you prepare across tech, service, delivery, and customer retention
4 pillars of peak season success
Discover quick wins for the weeks ahead and strategic integrations for year-round growth.
Tech infrastructure
Speed, scalability and clarity under pressure. Your site's ability to perform when BFCM shoppers flood your site to snatch a bargain deal.
Customer retention
Personalization isn't just about what you offer but when and how you communicate it. Learn how you can avoid the pitfalls of generic customer segmentation.
AI-driven support
Leave the automatable to AI and let the human minds in your team focus on the complex, high-value customer issues that truly drive loyalty and satisfaction.
Delivery promise
Implement a couple of immediate strategic changes to your delivery operations for a better customer experience and consider new tech integrations for 2026.
Stop reacting — start scaling
Peak season puts every part of your e-commerce operations under pressure. Make strategic changes to handle what's coming. Consider solutions that will keep you ahead long after BFCM 2025.
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