Paul Smith
A Seamless, Omnichannel Makeover for Scaling Globally
Paul Smith, known for its impeccable tailoring and eclectic style, embarked on a transformative re-platforming project, similar to getting a new suit perfectly fitted for the future. With the help of Ingrid and Centra, the brand streamlined its operations, unlocked hidden revenue, and prepared itself for the next era of retail.
As Paul Smith expanded globally across key markets like the UK, Europe, and North America, their fragmented systems began to show cracks. With multiple home-built solutions, patchwork of systems, and outdated tools for shipping and label printing, the inefficiencies piled up.
One of their biggest problems was stockouts online due to a wide but not deep enough inventory. Paul Smith often had items in their physical stores but couldn’t offer them online due to lack of system integration, leading to missed sales and hence lost revenue.
Paul Smith needed a solution that would integrate shipping, returns, tracking and customer experience into one cohesive, seamless platform. Here’s how Ingrid Delivery Experience Platform, helped to fit Paul Smith with the a solution that enabled them to work with:
Results
This replatforming project - similar to fitting the brand with a new suit(e) for long-haul global travel - allowed Paul Smith to confidently step into the next era of retail. By unlocking local store fulfilment and using the full potential of the Ingrid delivery experience platform, Paul Smith:
Now, Paul Smith is poised for further growth, with plans to introduce loyalty programs and next-day delivery options, all built on the foundation of a unified, flexible delivery platform provided by Ingrid.
Tailored for Success
"Before Ingrid we spent a lot of time managing carrier integrations and vendors, building the missing parts ourselves. Now we have all the tools needed to be self-reliant and quickly make the changes needed to meet customer expectations of a seamless shopping experience. On the internal side, we can put our resources into more proactive and productive tasks."
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