Using a combination of Ingrid's A/B testing data and third-party tools, IDEAL OF SWEDEN statistically verified that standard free shipping, a crucial factor for German consumers, significantly boosted conversion rates and revenue.
Data-driven delivery strategy
"Thanks to Ingrid, we can make data-driven business decisions for each delivery scenario in each delivery market.
The free shipping trial in Germany was a game changer, and we acted quickly — going from a free delivery test to implementation took us only a minute, with the best delivery experience for our customers in mind. That's something we can do only with Ingrid."